So says Eric Beall
...is the author of Berkleemusic’s online course Music Publishing 101
and is a respected music industry veteran, having held senior Creative posts at
Zomba Music, Jive Records, and Sony/ATV Music. Currently, he handles A&R for
Shapiro Bernstein, one of the industry’s most venerable and respected independent
music publishers.
That line did it for me. I'm hooked into reading the Music Business Handbook vol. 2 by Berklee